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DE DESIGN is P.O.P & store fixture design firm with extensive experience – at all levels of the industry –consulting, freelance work, retail and corporate management.

Our firm is available for a position that would involve managing both the strategy and implementation of manufacturing and retail merchandising programs. Along with that, thirteen years experience encompasses a full range of activities from initial concept through project completions, including budget, resource management and management leadership.


Our experience is in beverage, eye wear, luxury cosmetic displays, floor stands, counter units, store environments as well as individual fixtures. In detail some of the highlights are as follows;


• Planning the visuals for new rollout units,

• Supervising production,

• Detailed preliminary engineering research and drawings before production,

• Creating detailed instruction and illustrations for customer,

• Field engineering, set-ups and openings.


Along with extensive tradeshow exhibit work has allowed the firm to execute many new product launches through out the industry.


Our goal is to be an integral part of a design & new idea driven company. We want to utilize our planning, creativity and leadership skills to enhance and help build your ideas.